From 9e332f74d3eceb1564a0beaa89eb6e4f485da02d Mon Sep 17 00:00:00 2001 From: "derk.disselhoff" Date: Thu, 16 Apr 2026 11:10:35 +0000 Subject: [PATCH] =?UTF-8?q?Add=20helloprint-presentation-creator=20skill?= =?UTF-8?q?=20=E2=80=94=20internal-language.md?= MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit --- .../references/internal-language.md | 277 ++++++++++++++++++ 1 file changed, 277 insertions(+) create mode 100644 helloprint-presentation-creator/references/internal-language.md diff --git a/helloprint-presentation-creator/references/internal-language.md b/helloprint-presentation-creator/references/internal-language.md new file mode 100644 index 0000000..3848407 --- /dev/null +++ b/helloprint-presentation-creator/references/internal-language.md @@ -0,0 +1,277 @@ +# Helloprint Internal Language Guide +Source: Helloprint Internal Language Guide v3 (April 2026) — use these terms exactly as defined in all presentations. + +--- + +## 1. People & Roles + +| Term | Definition | +|------|-----------| +| Helloprinter | Employee at Helloprint — the standard internal term for all colleagues | +| CX | Customer Experience — customer service team | +| Supplier Management | Team responsible for suppliers | +| Bespoke team | Team that handles manual quotes for custom orders | +| Process Lead | Project lead / owner of a core Helloprint process | +| RevOps | Revenue Operations — alignment between Sales, Marketing and CX | +| Traffic | CX sub-team responsible for the artwork and file flow | +| CJT | Customer Journey Tech — Helloprint's internal product development team | +| PSM | Procurement & Supplier Management — team responsible for supplier relationships | + +--- + +## 2. Systems & Tools + +| Term | Definition | +|------|-----------| +| Presta | PrestaShop — e-commerce & order management system (transactional source) | +| PCM | Product Content Management — system for core product data & SKU attributes | +| Contentful | CMS for merchant content: titles, descriptions, images | +| HubSpot | CRM and ticketing system for customer service and sales | +| Cube | Semantic layer for certified metrics and dashboards | +| HelloMatch | Tool that determines the best supplier/carrier combination per product SKU | +| BigQuery | Data warehouse — central analytics platform | +| NetSuite | ERP and financial system — invoice processing | +| Supplier Central | Management system for supplier data and IDs | +| Algolia | Search platform for product indices on the webshops | +| Partner HUB | Portal where suppliers receive, confirm and process orders | +| 360 (platform) | Internal operations/artwork platform for order and file management | +| Sendcloud | Carrier/shipping platform for tracking and label management | +| Lox | Logistics platform / carrier partner (used alongside Sendcloud) | +| Jira | Project management tool for sprint planning and issue tracking | +| Confluence | Knowledge management and documentation tool, linked to Jira | +| GitLab | Version control system for code, CI/CD pipelines and MRs | +| Sentry | Error monitoring tool — real-time detection of production issues | +| Marker.io | Visual bug reporting tool: screenshots + annotations directly from browser | +| SmartSpy | Internal monitoring and tracking tool for behavior and conversions | +| ORQ / orq.ai | AI orchestration platform for managing and monitoring AI workflows | +| FastEditor / Design Online | Online design tool for customers to personalise products | +| Logo Editor | Simplified online tool for customers to upload and position their logo | +| Studio Tool | Internal design tool for the bespoke team | +| Drukbaas | Name of a specific supplier/partner within the supplier network | + +--- + +## 3. AI Systems & Agents + +| Term | Definition | +|------|-----------| +| Quotifyer | AI agent that automatically processes bespoke quote requests and creates quotes (also referred to internally as 'bespoke GPT') | +| Anna | AI chatbot for first customer contact; collects information before Quotifyer takes over | +| Content Engine | AI system for generating product content (copy, print icons, SEO) | +| Skill | Claude AI capability that automates a specific internal process | +| MCP | Model Context Protocol — connection between Claude and external tools/systems | +| Knowledge Hub | Internal knowledge base where skills, governance cards & documentation are stored | +| Guardrail | Restriction or rule that keeps an AI system within defined boundaries | +| Engaige | CX platform linked to Quotifyer for re-orders and customer flows | + +--- + +## 4. Processes & Concepts + +| Term | Definition | +|------|-----------| +| Bespoke | Custom order outside the standard catalog; requires a manual quote | +| Handover | Transfer of a ticket or conversation from AI to the human | +| SSOT | Single Source of Truth — one authoritative data source per domain | +| PoC | Proof of Concept — first working version to validate an idea | +| Reprint | Reprint of an order due to a confirmed production or quality error | +| Divert | Rerouting of an order to an alternative supplier | +| Autocheck | Automated file check on upload — verifies print readiness | +| cPDF | Certified/Corrected PDF — print-ready file after prepress processing | +| Prepress | File preparation before production: color conversion, bleed, resolution | +| Goodwill | Customer compensation outside warranty — voucher or refund as a gesture | +| Feature Flag | Mechanism to enable or disable features per segment, market or rollout phase | +| MR | Merge Request — GitLab equivalent of a Pull Request (code review step) | +| Pub/Sub | Google Pub/Sub — asynchronous messaging architecture between microservices | +| Self-Onboarding | Process where new suppliers onboard independently via Partner HUB | +| Print Management | Enterprise segment where Helloprint takes over complete print management for a client | +| Reciprocity | Principle: suppliers receive volume in exchange for pricing agreements | +| Savings | Seasonal cost reduction target from supply-side negotiations | +| Supply Cluster | Geographic or product-based grouping of suppliers | + +--- + +## 5. Planning & Rhythm + +| Term | Definition | +|------|-----------| +| Season | Planning period of ~6 months; replaces 'quarter' in Helloprint terminology | +| HY1 / HY2 | Half Year 1 / Half Year 2 — the two seasons per year (e.g. 'HY1 Season Goals') | +| OKR | Objectives & Key Results — seasonal targets with measurable results | +| Season prep week | Week(s) in which the team prepares for the next season: OKRs, priorities, planning | +| Delete week | Week reserved for clearing technical debt and cleaning up across the organisation | +| Value Stream | Organisational unit or workflow — used in all official templates | +| HelloDays | Internal Helloprint event for company-wide updates, culture and connection | + +--- + +## 6. Document Templates + +Helloprint uses three fixed document templates for developing initiatives and projects: + +| Document | Step | Purpose | +|----------|------|---------| +| Opportunity Brief | Step 1 | Problem statement, business case & success metrics | +| Project Charter | Step 2 | Strategy, solution, scope & milestones | +| Blueprint | Step 3 | Functional + technical specs for development | + +--- + +## 7. Business Model Taxonomy + +Use these terms exactly as defined — in Looker, presentations and reports. + +| Term | Definition | +|------|-----------| +| Business Solutions | Overarching category for all direct customer solutions from Helloprint | +| End Label | Direct Helloprint webshops (helloprint.nl, .fr, .es, Drukzo.nl, etc.) | +| Business Portal | Portal for corporate/enterprise clients with organisation management & budgets | +| Reseller Solutions | Overarching category for all reseller-oriented solutions | +| Connect | B2B platform for resellers: exclusive pricing, broad assortment | +| Print Store / WLS | White Label Shop — reseller-branded webshop on the Helloprint platform | +| Reseller API | Programmatic integration for resellers via helloprintapi.com | +| RMH | Reseller Management Hub — management platform for resellers (resellerhub.io) | +| M&A | Mergers & Acquisitions — revenue distinction: via acquisitions vs. organic growth | +| Organic | Organically grown revenue, separate from acquired brands or shops | + +--- + +## 8. Product Categories (Looker order — use this order consistently) + +| Term | Definition | +|------|-----------| +| Commercial Print | Core products: flyers, folders, business cards, letterheads etc. | +| Signage & Outdoor | Outdoor advertising: banners, roll-ups, name boards, display stands etc. | +| Services | Services such as design, digital proofing etc. | +| Corporate Gifts | Promotional gifts & personalised gift items | +| Labels | Stickers and self-adhesive labels | +| Photo products | Photo products: canvas, photo frames, photo gifts etc. | +| Clothing & Textiles | Branded clothing and textile products | +| Packaging | Packaging products: boxes, bags, labels etc. | + +--- + +## 9. Metrics & KPIs + +| Term | Definition | +|------|-----------| +| GP | Gross Profit — gross profit in euros (absolute, e.g. '€1.63M GP') | +| GPM | Gross Profit Margin — gross profit margin in % (e.g. '30% GPM target') | +| Contribution Margin | Net revenue minus supplier price minus logistics costs per order line | +| AOV | Average Order Value — average value per order | +| NRR | Net Revenue Retention — measure of customer retention and upsell | +| NSM | North Star Metric — the single core indicator measuring organisational success | +| CPA / CPO | Cost Per Acquisition / Cost Per Order — efficiency of marketing spend | +| ROAS | Return on Ad Spend — return on advertising expenditure | +| NPS | Net Promoter Score — customer loyalty measure: 'how likely are you to recommend us?' | +| CSAT | Customer Satisfaction Score — satisfaction score after customer contact | +| OTD | On-Time Dispatch — KPI for timely shipment from the supplier | +| Activation Rate | % of new customers placing a second order — retention KPI | +| Deflection Rate | % of customer queries resolved without a human agent | +| Automation Rate | % of CX interactions fully handled without human intervention | +| Complaint Rate | % of orders with a complaint — supply-side quality KPI | +| Supplier Quality Score | Quality rating per supplier based on complaints and OTD | +| RFM | Recency / Frequency / Monetary — customer segmentation model based on order behaviour | +| YoY | Year over Year — comparison versus the same period last year | +| WoW / MoM | Week-over-Week / Month-over-Month — short-term period comparisons | +| Match rate | % of bespoke tickets successfully matched by Quotifyer | +| Handover rate | % of tickets transferred to the human bespoke team | + +--- + +## 10. Brand & Identity + +| Term | Definition | +|------|-----------| +| Brand Promise | "Making print easier, for everyone, everywhere." | +| Positioning | Building Earth's largest infrastructure for customised products. | +| Personality | Friendly · Pragmatic · Expert help | +| Certifications | B Corp · FSC · ISO · Great Place to Work — as trust signals, not buzzwords | +| Fightclub | Helloprint's external marketing agency | + +--- + +## 11. Shop & Data Taxonomy + +### Country Codes (internal use) + +| Code | Country / Market | +|------|----------------| +| NL | Netherlands — largest market, HQ Rotterdam | +| BE | Belgium (incl. fr.helloprint.be for French-speaking Belgium) | +| UK | United Kingdom (helloprint.co.uk, Quinns) | +| FR | France | +| ES | Spain | +| DE | Germany | +| IT | Italy | +| SE | Sweden | +| IE | Ireland | +| US | United States (helloprint.us — growth market) | +| PL | Poland | +| API | Reseller API channel (no country; orders via helloprintapi.com) | + +### Shop Names by Type + +| Category | Examples | +|----------|---------| +| End Label | helloprint.nl · helloprint.fr · helloprint.es · helloprint.co.uk · helloprint.de · helloprint.it · helloprint.se · helloprint.ie · helloprint.us · fr.helloprint.be · Drukzo.nl · Drukzo.be | +| Connect | connect.helloprint.nl · connect.helloprint.fr · connect.helloprint.es · connect.helloprint.co.uk · connect.helloprint.de · connect.helloprint.it · connect.helloprint.se | +| White Label (WLS) | Drukwerkmax.nl · Drukwerktijger.nl · quinnstheprinters.com · allgifts.nl · ZPressPrint.nl · Drukwerkbestellen.be · Event-print.nl · snelindruk.be · printking.be · uprint.be | +| Reseller API | eur.helloprintapi.com · gbp.helloprintapi.com · usd.helloprintapi.com | +| Reseller Hub | eur.resellerhub.io · gbp.resellerhub.io | + +### Business Model Structure (Looker) + +| Business Model | Sub-model | Description | +|---------------|-----------|-------------| +| Business Solutions | End Label | Direct HP webshops (helloprint.nl etc.) | +| Business Solutions | Business Portal | Enterprise portal for organisations | +| Reseller Solutions | Connect | B2B pricing access for resellers | +| Reseller Solutions | Print Store | White Label Shop (WLS) | +| Reseller Solutions | Reseller API | Programmatic integration | +| Reseller Solutions | Reseller Mgmt. Hub | Management platform (RMH) | + +### Reporting Distinction + +| Label | Definition | +|-------|-----------| +| Organic | Revenue from organically growing shops (no acquisition) | +| M&A | Revenue from acquired brands or shops (Mergers & Acquisitions) | + +--- + +## 12. Operations & Supply Chain + +| Term | Definition | +|------|-----------| +| Partner HUB | Portal where suppliers receive, confirm and process orders | +| Supplier Hub | Overarching supplier platform (synonym for Partner HUB in broader context) | +| Self-Onboarding | Process where new suppliers onboard independently via Partner HUB | +| OTD | On-Time Dispatch — KPI for timely shipment from the printer | +| Reprint | Reprint of an order when a production or quality error is confirmed | +| Divert | Rerouting of an order to an alternative supplier | +| Savings | Seasonal cost reduction target from supply-side negotiations | + +--- + +## 13. Tech & Development + +| Term | Definition | +|------|-----------| +| CJT | Customer Journey Tech — Helloprint's internal product development team | +| MR | Merge Request — GitLab equivalent of a Pull Request (code review step) | +| Feature Flag | Mechanism to enable or disable features per segment, market or rollout phase | +| Pub/Sub | Google Pub/Sub — asynchronous messaging architecture between microservices | +| ORQ / orq.ai | AI orchestration platform for orchestrating and monitoring AI workflows | + +--- + +## 14. Strategy & Initiatives + +| Term | Definition | +|------|-----------| +| Moonshot | Helloprint's long-term ambition: €1B revenue with minimal headcount growth (€1M revenue per FTE) | +| Print Management | Enterprise segment where Helloprint takes over complete print management for a client | +| AI-first | Helloprint's operating model: AI handles the bulk of work, humans focus on judgment and strategy | +| HY1 / HY2 | Half Year 1 / Half Year 2 — the two planning seasons per year | +| Road to Independence | Strategic initiative name — used in leadership presentations |